The world has changed, and so must we. At Meaning Agency we help you make sense of what’s coming next: we decode the signals of change so you can stay ahead. We equip brands with a culture-first approach to strategy & growth - so you can connect more meaningfully to people and operate at the leading edge of culture.

Who we are.

We are an independent cultural insight & innovation consultancy, helping brands to futureproof their marketing strategy and unlock growth by:

• Managing their meaning and strengthening their purpose

• Developing innovation platforms that are culturally resonant

• Crafting and fine-tuning their communications across geographies and touchpoints

Based in London, and with a global network of cultural experts, we combine cultural insight, foresight and semiotics to help brands identify zeitgeist shifts and anticipate consumer beahviours – equipping you with a disruptive ‘outside in’ approach to brand growth which leverages cultural change.

We believe that only by harnessing wider societal shifts can your business connect meaningfully to the modern consumer - thus achieving cultural and competitive advantage.

Some of the work we’ve done recently.

• Repositioning the UK’s #1 exotic drink

• Helping the world’s largest and most loved chocolate spread expand globally

• Launched a new disruptive global sleep solution harnessing emergent shifts in wellness

Questions we helped our clients answer.

What is the future of my category and how can I unearth platforms for growth?

How can I reclaim my leadership position and redefine ‘category norms’?

What narratives and codes can my brand credibly tap/stretch into in order to connect more meaningfully with consumers?

What is my brand’s ‘cultural capital’ and how can I unlock its symbolic richness?

What is my brand’s core visual and verbal ‘equity’ and how can we successfully build on it? What iconography, design aesthetic and verbal cues most effectively bring to life the meaning and values my brand wants to be associated with?

In a more interconnected world, how do I manage global branding that connects authentically in local markets? 

Who We Work For.

We work on a range of semiotics, cultural insight and innovation projects for some of the world’s most exciting brands and their agency partners. Recent clients include: