A team of semioticians, futurists, cultural anthropologists and creatives helping you to stay ahead of cultural change.
Andrea Basunti.
CHIEF MEANING OFFICER
A strategist & expert semiotician (MPhil), with a background in brand strategy and innovation, Andrea is known for his ability to combine big picture thinking with practical ‘so what?’ conclusions.
A trainer and speaker on commercial semiotics, Andrea is Visiting Lecturer at Imperial College London and at Central Saint Martins; he has been published in leading marketing publications (incl. Marketing Magazine, The Drum and Admap/WARC). Before setting up Meaning Agency, Andrea headed up the Cultural Insight Unit at leading innovation agency Big Green Door.
Rachel Clare.
FUTURES & CONSUMER INSIGHT.
Rachel has over 20 years high level experience working across demand-led business strategy and brand development for FMCG and service businesses. Her specialist area is looking at brand planning against the foresight and trends landscape - economic, demographic, political and cultural - and how these are shaping the way people will live, work and play over the next 2 - 20 years.
Cathy Heng.
CREATIVE STRATEGY.
Cathy’s driving forces are creativity and clarity in communication. Her energy, passion for design and great instinct for what looks ‘right’, means brand concepts, packaging, infographics, design, ads and photography fulfil briefs for clients in a meaningful way.
Alessandro DelForno.
BRAND & BUSINESS STRATEGIST.
With over a decade serving blue chip multinational CPG companies, the like of Kraft, L’Oreal and Unilever, in key executive global and regional roles, Alessandro is a highly regarded brand and business strategist in the industry.
A strategic thinker with a people-centric approach, digital-savvy whilst secretly nostalgic for the traditional marketing way, Alessandro believes in the power of cultural insights and anthropology as foundation to build brands most loved by people.
Michelle Blake.
BRAND & MARKETING EXPERT.
An experienced and strategically-minded Brand and Marketing expert with more than 20 years of management and brand consultancy plus industry experience. Previously Founding Partner at Core Purpose, Strategy Director at Big Green Door, and Planning Partner at Ogilvy & Mather London, Michelle has uncovered purpose, developed strategic options, invented new brands and imagined innovation pipelines.
Michelle's ‘client-side’ experience, together with an MBA from London Business School, means she also appreciates the commercial imperatives and implementation issues. With experience across industries and geographies (from Europe to the Nordics, and from Shanghai to Moscow), Michelle comes with a broad, international perspective, backed up with a good smattering of French, German and Swedish.
WHAT TANGIBLE CHANGES SHOULD I MAKE TO KEEP MY BRAND(S) MODERN AND RELEVANT ACROSS TOUCHPOINTS?
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